Tag Archives: marketing

Social media benchmarks, not truly developed yet

I have been browsing the web for well defined benchmarks to measure if companies are successful in their social media efforts. What most companies want to know when they start is: In what postion is our company on social media … Continue reading

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Social media a new way of working or not?

The answer is not a straight yes or no. One thing is clear though, with social media it is more about really listening and serious engagement than pushing your message. With social media you can replace or strengthen your current … Continue reading

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Online marketing strategy is still back to the basics

Organisations have problems with implementing their long term (online) marketing strategies in day to day business. Many are confused by the multitude of communication media. This article is focusing on the basics that can be applied to any strategy. Most … Continue reading

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