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Category Archives: Strategy
Social media is extreme service for client satisfaction
Why companies are actively engaged with social media? The ultimate goal is to earn more profit but that’s not how it works in social media. With social media you transfer the initiative/lead to the client. The client will only do … Continue reading
Posted in Social Media, Strategy
Tagged brand, client service, communication, culture, customer care, monitoring, social media, strategie
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Social media for ICT
Every organisation is being challenged nowadays how to deal with social media. From an ICT perspective you need to choose what you support and approve. Most of your employees have at least one account on of these social media platforms: LinkedIn Twitter YouTube … Continue reading
Posted in Social Media, Strategy
Tagged howto, ICT, monitoring, planning, platform, social media
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Why should you consider starting with social media?
Want to know what your clients and prospects are saying about you and your products? Want to know what your competitors are doing and what trends are emerging? Want to join the conversation? Want to know what clients expect from … Continue reading
Posted in Social Media, Strategy
Tagged communication, social media, start, strategy
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How to deal with negative comments in social media
Most companies will have to deal once in a while with negative comments or a personal attack through social media. If it has not happened to your company or you personally you better be prepared. This article describes the process … Continue reading
Posted in Social Media, Strategy
Tagged brand, communication, howto, monitoring, process, reputation, social media, tactical
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Social media benchmarks, not truly developed yet
I have been browsing the web for well defined benchmarks to measure if companies are successful in their social media efforts. What most companies want to know when they start is: In what postion is our company on social media … Continue reading
Posted in FaceBook, LinkedIn, Social Media, Strategy, Twitter
Tagged benchmark, communication, marketing, monitoring, platform, social media, strategy
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Social media a new way of working or not?
The answer is not a straight yes or no. One thing is clear though, with social media it is more about really listening and serious engagement than pushing your message. With social media you can replace or strengthen your current … Continue reading
Posted in Social Media, Strategy
Tagged change, communication, marketing, social media, start, strategy
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Social media for companies; how to start
The last six months social media has become a topic in most board rooms. The question is, is it a hype, should we join or can we ignore it. Well ignoring is not an option. Is it a hype? No … Continue reading
Posted in Social Media, Strategy
Tagged brand, communication, howto, process, reputation, social media, start, strategy
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Implementing social media, a culture change for any company?
Most companies who are considering to join social media should realize that social media is not something which you can easily control and manage. You handover the opinion about your company, your brand or your product into the hands of … Continue reading
Posted in Social Media, Strategy
Tagged change, communication, culture, social media, strategy
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Online marketing strategy is still back to the basics
Organisations have problems with implementing their long term (online) marketing strategies in day to day business. Many are confused by the multitude of communication media. This article is focusing on the basics that can be applied to any strategy. Most … Continue reading
